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Hsiang-Ling is a Sr. product designer 
experienced at financial and e-commerce sectors.
Hello 🙋🏻‍♀️ I am Hsiang Ling. You can also call me Belle!
Hsiang Ling is a Taiwan-born and Singapore-based product designer with over 7 years of experience leading design strategy, crafting enterprise and consumer products in finance and e-commerce. 
She excels at transforming complex business solutions into clean and functional design. Skilled in leading cross-functional collaboration, scaling design systems, and crafting data-sensitive user experiences across 6+ APAC locations.

🧪 To stay ahead of the tech curve, I’m cooking up a passion project—an AI-powered app where even the design journey is powered by AI magic. Check it out ↗️
Featured Projects
2023 - 2025

How Cross-functional Collaboration Workshop Spark New Ideas for
UCC Hold

Risk Management
Enterprise Tool
Agile Collaboration
End-to-end
UCC Hold.jpg
2023 - 2025

Design at the Helm: 
Guiding DOA Appointment & Governance System with Collaboration and Clarity

Risk Management
Enterprise Tool
Stakeholder Management
End-to-end
DOA.jpg
Other Projects
2022-2025

Empowering Decisions

Anywhere, Anytime.

Risk Management
Enterprise Tool
Web App on iPad
Coming Soon
Lite.jpg
2020 - 2021

Consolidating Your
Account and Go Paperless !

Consumer-facing
e-Statement
UI & UX
RWD web design
kv.png
2021

Shape Your Future with
E.SUN Bank

Consumer-facing
RWD web design & development
recruitment_kv.jpg
2019 - 2020

Our World is Data-driven,
So is Your Business

B2B data dashboard
e-Commerce
RWD web design
工作區域 1@2x.png
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Frame.png

All rights reserved, Hisang-Ling Chen

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